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Make An Impact


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Make An Impact


We're different

We'll never wine and dine you to get your business nor never ever generate paper just to run up the bill.
We are NOT that agency. We're led by public relations veterans with decades of experience on both sides of the media.
We work with experts in every communication discipline, but if you don't need it, you won't pay for it.

So here's what we will do.

We will design targeted strategies to get your message out and identify stories that trade and consumer journalists want to tell. 
But enough about us, let's talk about you.

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What We Do


What We Do


We represent a very different choice in a crowded marketplace. We are senior level thinkers who want to be in the trenches building and executing dynamic strategies to get your word out. From the moment you engage us, you'll have our cell phone numbers, emails, and invitation to contact us day or night.

With the presence of social media, viral videos and must visit web sites along with the offerings of traditional media, its clear that the public relations landscape is continually evolving with one reality: there are more venues than ever to tell your story. Navigating that world, however, requires a focused team of thinkers delivering the right message to the right audience, at a precise time, for the highest impact.

We're competitive and even after many years in the industry, we still get excited about winning. We have a great track record of local and national success including placements on Good Morning American, and CNN, as well as in USA Today, Bloomberg News and Businessweek.

At our core, we are strategist and storytellers. We are committed to your success and will work in lock step with you from concept through completion of a project. Simply put, we are ready to go to work for you.

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Who We Are


Who We Are


 
Pete Spiller
 

Pete spiller

Pete Spiller is a 20 year veteran of television news. During a career as a reporter, producer and long-time news manager, he made coverage decisions daily. After leaving TV in 2004, Pete founded High Impact Communications as a media relations firm.

Among his current and former clients, The Orlando/Orange County Convention & Visitors Bureau, Florida DOT, Intelligent Transportation Society of America, Kennedy Space Center Visitor Complex, Walt Disney World, Ginn Resorts, Waddell Williams & Associates, the Society of the Plastics Industry & the Dr. Phillips Center for the Performing Arts.

Pete brings a media perspective to his work. After being on the receiving end of literally thousands of pitches, he understands what journalists need and want, how to identify the stories that will get attention and how to position a client for maximum success.

 
Jarrod Cady
 

JARROD CADY

Jarrod Cady most recently served as public relations manager for Nemours, a leading children's health system. In this capacity, Jarrod successfully waged a public relations campaign to win approval from the state to build a new children's hospital in the emerging medical city in Orlando's Lake Nona area. In this position he leveraged and enhanced media relationships locally and nationally that resulted in positive coverage in the New York Times, Family Circle Magazine, SiriusXM’s Doctor Radio, CafeMom.com and an in-studio appearance on Good Morning America Health. 

He has twelve years of experience in media relations, government relations, marketing and business development. Jarrod cut his teeth on keeping the environment clean and supporting transportation issues. 

He has also worked as a communications consultant with clients such as American Honda, Florida Power and Light and Florida's Turnpike Enterprise.

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Our Clients


Our Clients


 
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Feedback


Feedback



The Intelligent Transportation Society of America (Washington, D.C.)

We hired High Impact Communications over four years ago and never looked back. They are not only great communicators, but also close allies and friends. Pete and Jarrod really know how to translate the voice of transportation into something the public understands and wants. Their input into the Intelligent Transportation Society of America has made us stronger and helped elevate our profile.
— Paul Feenstra; Interim Executive Vice President

Telecommunications Industry Association (Arlington, VA)

High Impact Communications rocks! I’ve worked closely with them over the years, and they have always exceeded my expectations. They have supported me and made sure that I felt comfortable in any situation. They are well connected and are worth every penny. Their media training tips have been a tremendous asset and their counsel has been invaluable.
— Scott Belcher; Chief Executive Officer

Kennedy Space Center Visitor Complex (Cape Canaveral, FL)

Pete, Jarrod and their team combine great strategic thinking with solid execution. They’re creative, easy and fun to work with and they really understand media relations, messaging and video production. If you have the chance, hire them!
— Andrea Farmer; APR, CPRC, Senior Public Relations Manager

University Pediatric Dentistry (Buffalo, NY)

High Impact Communications has been a strategic partner for several years and has helped us build a strong brand and reputation. Their creativity, expertise, positive attitude and genuine integrity has made them an absolute pleasure to work with and add to our team. They have provided added value by training our staff on messaging, communications and media. They consistently deliver high quality results and have a knack for saying and visually representing our message.
— Roseann McAnulty; Chief Operating Office