Kennedy Space Center Visitor Complex is the tourist attraction for Kennedy Space Center which is owned by NASA and operated by Delaware North Companies. With less than two weeks lead-time, we were approached about overseeing a nationwide satellite media tour featuring Nichelle Nicholls (Lt. Uhura from the original Star Trek Television Series) to promote a Star Trek exhibit at the facility. We coordinated all technical aspects of the event including hiring a satellite truck and operator as well as the camera and audio personnel. We then went to work booking 10-minute interviews slots for Ms. Nicholls with television outlets around the nation. During the uplink, we managed all on-site aspects of the tour and coordinated with each television station to ensure smooth transitions between each interview.

Nichelle Nicolls was interview live by 15 different television outlets in less than three hours. These includes appearances on CNN, WB's National Morning Show, The Daily Buzz, and TV Stations in Washington D.C., Atlanta, Cleveland, Nashville, Memphis, Orlando among others.


High Impact won a competitive bid to represent the Intelligent Transportation Society of America (ITSA) leading up to and during its tri-annual gathering in the United States. The event draws together industry, political and business leaders as well as thousands of delegates from around the world. Our challenge was to raise the organization's profile in both trade and consumer media. We orchestrated numerous events for journalists including the release of a study on intelligent transportation as a job provider, a kickoff media event featuring political and industry leaders and a press conference to showcase cutting edge crosswalk technology. We also media-trained ITSA representatives so that they would be prepared for the multiple interviews they participated in throughout the project. During the World Congress we attracted TV, print and web reporters on a daily basis, helped managed the media room and established an online media room with downloadable video for those who could not attend.

We were able to secure more than 300 positive national and local news stories with nearly 50 unique television stories during the project. We also made video available to ITSA members. As a result of our success, we were rehired to promote ITSA's next event.


Jarrod Cady served as the public relations manager for five years at Nemours, one of the nation's leading children's health systems. During his tenure, the public relations team waged a three year intensive public relations campaign to build a highly visible third children's hospital in Central Florida in order to bring more children's services to the region. After the organization received the final approval from the state, the team refocused its efforts on the Nemours Children's Hospital groundbreaking so that it could serve as a springboard to highlight the organizations mission of helping children and bring it to the forefront of the community's discussion. The team set a goal of creating a child-focused event that increased hospital familiarity among multiple audiences including the media, local and state elected officials, as well as the general public.

The team's outreach efforts included message development, social outreach as well as proactive pitching and release development that generated live morning news feeds and interviews, event coverage, and post-event publicity. It raised the organization's awareness in the community and resulted in more than 100 stories.